Building the Future of
Business Management
We're on a mission to simplify the way businesses operate: bringing sales, inventory, payments, and customer management into one connected platform.
Every Great Business Starts with a Problem
We didn't start Orderna to build another POS system.
We started because we saw the same challenge everywhere.
Business owners were juggling spreadsheets, disconnected software, manual inventory counts, paper receipts, and multiple systems that didn't work together. Instead of helping businesses grow, technology was making operations more complicated.
We believed there had to be a better way.
That belief became Orderna: a platform that helps businesses sell, manage inventory, understand their customers, and grow, all from one place.
Our Journey
How we got here
An Idea Born from a Real Problem
Orderna started with a simple vision: make modern business software accessible to businesses of every size. What began as an idea quickly evolved into countless customer interviews, product iterations, and long nights of building. We didn't want to build another tool. We wanted to build something that actually worked.
Listening Before Building
We spent time talking to restaurant owners, retailers, pharmacies, cafés, salons, and service businesses across the Philippines. Every conversation reinforced one thing: business owners didn't want more software. They wanted simpler operations. That insight shaped every feature we built and continues to shape every decision we make today.
Building Alongside the Startup Community
One of the defining milestones in our journey was joining the Region 2 Startup Incubator Program. Working alongside mentors, founders, and innovators helped us refine our product, validate our vision, and accelerate our growth. It also reinforced our belief that building great technology starts with listening to customers and continuously improving.
We're Only Getting Started
Today, Orderna continues to evolve with every customer we serve. Every feature we release is designed to solve real operational challenges and not add complexity. We measure our success by the success of the businesses that trust us to run their operations every day.
The Journey in Photos
From Idea to Impact
A look behind the scenes, from early product builds and pitch competitions to incubation programs and government partnerships.
Our Mission
Helping Businesses Operate Smarter
Our mission is to make powerful business technology accessible, affordable, and easy to use. Whether you're running a single café or managing multiple branches, Orderna gives you the tools to simplify operations, serve customers better, and make smarter decisions.
Our Vision
One Platform for Every Business
We envision a future where businesses no longer need to switch between disconnected tools.
Everything working together in one connected platform.
What We Believe
The values that guide us
Simplicity
Technology should remove complexity, not create it.
Customer First
Every feature starts with listening to real business owners.
Innovation
We continuously improve based on feedback and changing business needs.
Long-Term Partnerships
Our success is measured by the success of the businesses we serve.
Why Orderna
Why businesses choose Orderna
Built for Philippine Businesses
Designed around local workflows, payment methods, and compliance requirements.
Easy to Use
Minimal training required so your team can get started quickly.
Cloud-Based
Access your business anytime, anywhere, on any device.
Reliable
Built to support your operations every day without interruption.
Scalable
Start with one location and expand as your business grows.
Local Support
Real people ready to help when you need it.
Leadership
Meet the Founder
Orderna was built by someone who believes great software should make running a business feel effortless.
Bele Krueger
CEO & Founder
Bele founded Orderna with a vision to transform how businesses operate. As CEO, she drives the company's strategy, product direction, and partnerships, ensuring Orderna continues to deliver real value to businesses of every size.
With a background in business operations and a deep understanding of what retailers and restaurateurs need, Bele has guided Orderna from its early days to a platform trusted by businesses across Southeast Asia.
Her leadership philosophy is simple: listen to customers, move fast, and build things that actually work in the real world.
The Team
Meet the Team
Behind Orderna is a passionate team of designers, developers, product builders, and customer success specialists working together to create software that businesses love using every day.
We're a small team with big ambitions: every person on our team is deeply committed to the mission of helping businesses run smarter.
Roger
Lead Engineer
Alyssa
Business Development
Christine
Quality Assurance
Ana
Sales
Clairy
Sales
Rachelle
Sales
Kristal
Social Media & Marketing
Looking Ahead
We're Just Getting Started
Commerce is evolving faster than ever. Businesses are selling in-store, online, through marketplaces, and across multiple locations.
Our vision is to build the operating system that connects every part of a business: from sales and inventory to payments, customer relationships, AI, and beyond.
The journey is just beginning, and we're excited to build it together with the businesses that inspire us every day.
Events & Community
Where We Show Up
From business expos to community gatherings: we go where entrepreneurs are, because that's how we stay connected to the businesses we serve.
Negosyo Expo
Connecting with entrepreneurs and business owners at one of the Philippines' premier business expos.
Philippine SME Expo
Showcasing how Orderna helps small and medium enterprises streamline operations and grow faster.
Ready to See Orderna in Action?